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Podge: What's Your Definition?

December 4, 2026

PODGE: WHAT'S YOUR DEFINITION?

THE ORIGINAL LUNCH FOR THE WHO’S WHO IN AGENCY LAND

There’s no end of brands redefining things these days. Motor cars, redefined. River cruises, redefined. Crisps, redefined. It’s all getting a bit hard to follow. What does anything mean anymore? Well, at Podge, an event known for its eloquent conversations and above-average intelligence levels, we’ve gone to the source, and for this year’s lunch, we’re redefining what we mean by Podge.

Because what started as a feeling around the waistband, around 4.30 pm at the very first Podge lunch at Quaglino’s, has now become a verb. In fact, ‘Podge’ has come to represent so much more than the name of the lunch itself. And like all the quirks and idiosyncrasies of the many creative industries represented at the lunch, Podge has written its very own vernacular.

This ever-evolving lexicon of lunch takes the very specific industry lingo of designers and developers, and pushes way past Merriam-Webster, the Shorter Oxford and Schott’s Miscellany.

This is language spoken and understood by those fortunate enough to take a Friday afternoon, once a year, to connect with old friends and make new acquaintances. So, we’ve defined all the little moments that are well and truly Podge with no regard to the gatekeepers of modern-day scriptoriums.

It’s this Podge-prose and so much more that makes this lunch such a unique celebration of good friends, great food, and endless conversation. The all-inclusive ticket provides for an afternoon of food and drink and the appearance of the mythical teatime bacon butties. And our fantastically generous partners make sure that Podge runs like clockwork, and that the bar never runs dry.

THE WATERING HOLE


[thuh waw-tuh-ring hohl] ∙ venue
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YOU'LL FIND YOUR FELLOW PODGERS IN THE 175 SUITE, 2ND FLOOR, SSE STAND @THE KIA OVAL (NEXT TO THE JOHN EDRICH GATE).
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THE PILGRIMAGE


[thuh pil-gruh-mij] ∙ travel


THE KIA OVAL IS WITHIN WALKING DISTANCE OF VAUXHALL STATION (1O MINUTES), AND OVAL ON THE NORTHERN LINE (2 MINUTES).
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HANGING-OVER


[hang-ing oh-vuh] ∙ hotel


THE MOST CONVENIENT LOCAL LODGINGS CAN BE FOUND AT THE OVAL TRAVELODGE, A BACON-BUTTIES THROW FROM THE VENUE.

Lunch

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Starter


Cropwell Bishop & Williams pear tart

London honey, rocket and vegetable crisp (v)

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TRANSLATION:
Cheese & pear. But dressed for lunch
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Mains


Wild mushroom tortellini

Pan-fried chestnuts, oyster mushrooms, mushroom velouté, sage and parmesanfricos (v)

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TRANSLATION:
Mushrooms. In several increasingly fancy forms

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OR

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Roast Cornish chicken
Pressed potatoes, Jerusalem artichoke purée, cavolo nero, heritage carrots, roasted shallot and tarragon jus

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TRANSLATION:
Chicken and potatoes. Went to finishing school
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Dessert


A selection of classic mini desserts

Designed to enable you to roam free and chat

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TRANSLATION:
Pudding without the commitment

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Afters


Bacon butties & Croque Monsieurs

Served before home time

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TRANSLATION:
Damage limitation
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‍Throughout the Day


Free-flowing tipple
Wine, beer and non-alcoholic drinks on tap all day

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TRANSLATION:
Networking lubricant. With responsible alternatives

Fellow Podgers

Translation: the people who make sitting down with strangers feel like catching up with old friends.

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WANT TO JOIN THE FUN?

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Our Friends with Benefits

Translation: our brilliant partners, who bring plenty more to the table than just their name on it.

Hybrid Legal

Claude wrote your contract. ChatGPT says it looks great. Sometimes AI nails it. Sometimes it creates a convincing legal headache. Before signing, let Hybrid Legal sense-check it. We understand agencies and give plain English advice. If AI gets it wrong, you can’t blame it.

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Synergist

The clever people at Synergist have made decision-making for the leaders of creative businesses a little less fraught, thanks to a software platform that gives people a single view of across pipeline, projects, resources and financials.

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Craft

Craft is a people business run by fabulous people. They partner with businesses around the world to find their next wave of creative talent. Beating industry standards for talent retention, speed, and market knowledge, Craft helps your business make moves that matter.

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Friday Solved

Our friends at Friday Solved are busy building scalable, predictable sales engines that perform best inside the business they’re built for (not outside, and out of sight). In other words, they bring value in – and keep it in.

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Publicis Sapient

Publicis Sapient have achieved the seemingly impossible – fusing decades of experience and human ingenuity with the speed and scale of AI technology to move past old models and give organisations a business advantage.

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G F Smith

GF Smith believes in the power of design, colour and material to shape how we experience the world. For over a century, it has supported ideas, experimentation and the joy of creativity, partnering with brands, designers, and specialists to source and supply exceptional papers.

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Pax8

Driving the success of small businesses, Pax 8 has developed a unified platform where SMBs can buy, sell, provision and manage Cloud, productivity and AI solutions. A single marketplace for the tools to move faster and think bigger.

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HB

HB are an independent creative agency. With studios in London and Cape Town, HB combine thoughtful strategy, exceptional creativity and meticulous delivery to make the most ambitious B2B brands unforgettable.

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Jupiter

Jupiter is all about the company they keep. As well as being part of the Podge family, they’ve helped the likes of Nike, Omega, Visa, UEFA, Harrods and Gucci tell stories through visual experiences that transform spaces and places.

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The Drum

Consistently, diligently and brilliantly reporting on the full scope of the creative and digital industries, The Drum remains a definitive source of news, insight and inspiration for Podgers in branding, marketing and advertising.

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HaysMac

Supporting the people and businesses behind the stories, screens, streams and stages with specialist media sector expertise, our good friends at HaysMac are always on hand, bringing a friendly face to the very serious business of audit, advisory and tax.

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Umbraco

Umbraco is the most widely used open-source CMS on Microsoft .NET, built by a friendly team and an even friendlier community. It's trusted by enterprise brands around the world, and it keeps getting simpler.

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Mallard & Claret

Focused on delivering exceptional digital experiences and environments, M&C are equally passionate about building a working culture where people can explore change and create award-winning work that they are truly proud of.

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