Podge Lunch Partnership
Unlike Any Other
The first Podge lunch was conceived in 1994. Now, over 21 years later there are five individual lunches, attracting over 1,000 of the most senior decision makers and leaders of the creative, digital, sport and music industries. Each event has been created for a specific sector and open to a highly targeted guest list.All follow the unique Podge format which has driven the success and longevity of the events: high quality networking in a relaxed environment with great food, good wine, and fantastic company.Always held on a Friday, each lunch is completely individual and with no expense spared. Design, digital and sport have grown to attract just over 250 guests whilst Stodge Podge (held in the heart of Manchester) and our newest event - Music Podge - are at around 150 guests (a number that is determined by the capacity of the venues, not by their potential). For each event, different and high-profile creative agency takes the challenge to put their creative stamp on a Podge lunch and be bigger and bolder than the agency before them. The work is always excellent, and always done pro-bono and the idea extends from the website right through to every aspect of the venue on the day.
Although everyone who attends a Podge lunch wants to be on the guest list the following year, we try to ensure that each event has at least 50% new attendees. Over 22 years of Design Podge, 14 years of Digital Podge, 11 years of Sports Podge, 7 years of Stodge Podge and 2 years of Music Podge there are at least three or four times as many people who want to attend as there are spaces available. And there is always a waiting list.
There ae some things the lunches don't have. There are no auctions, commercial speeches or awards. They're never stuffy, or formal. People actually want to stay until the end. And unlike many other events, people can't buy a table, they can only buy a place at the lunch and only if they have been invited. They don't even get to choose who they sit next to (apart from sponsors that is). The seating plan is put together by hand, to enure the best connections are made.
We do everything we can to make the Podge lunches work really hard for sponsors (because without their help, the lunches just wouldn't be the same). Over time, our sponsors nearly always become partners, often sponsoring multiple events and building strong relationships. In doing so, they inevitably become friends. At that level, we get to know them well and can help make valuable connections and have fun at the same time.